BEIJING Cheap Nike Odyssey React Desert Sand Sail Women's Pink , Jan. 3 (Xinhua) -- From a company founded by a college student in 2006 to a global leader in the civilian drone industry, the story of Da-Jiang Innovations (DJI) illustrates just what a true commitment to innovation can do.


"The key to innovation is not 1-to-n, it's the 0-to-1 part that makes all the difference," said Wang Tao, DJI's founder.


"First-mover advantages are difficult to lose when you are in the market with groundbreaking technology." he said.


In 2010, DJI sales were a respectable 3 million yuan (460,000 U.S. dollars). In 2014 Cheap Nike React Element 87 , that number jumped to nearly 3 billion yuan. DJI is on track to make a billion dollars in 2015.


The Shenzhen company sells nearly 70 percent of the world's civilian drones, and 80 percent of its revenue is generated outside China.


DJI's success story is not an isolated case. Xiaomi, a mobile phone firm founded in 2010 became the third-biggest seller of mobile phones worldwide in 2014, the same year that Xiaomi came 35th on a list of the world's most innovative companies compiled by The Boston Consulting Group.


Aside from its low price, Xiaomi's popularity can be explained by its innovative MIUI OS which was more smooth than the original Android OS.


As Xiaomi took the phone market by storm, it continually looked to the future and now offers a diverse range of Internet of Things products that interact with its mobiles including an air purifier, bathroom scales Cheap Nike Metcon DSX Flyknit 2 , blood pressure monitors, light bulbs, TVs and a webcam.


The success of Xiaomi and DJI boils down to continually reinventing themselves. The search for new technology and new ideas has become a palpable tide in China as the era of cheap labor and fast exports is washed away.


Innovation was put in first place in China's plan for the next five years, a plan with the grand goal of doubling 2010 GDP and per capita income of both urban and rural residents.


The government set aside 40 billion yuan last year to nurture startups. In the first three quarters of 2015, 10,000 new companies were registered each day.


As China becomes prosperous and more families, even those from rural backwaters Cheap Nike Metcon 4 , have access to higher education, people are becoming more confident risk-takers. Stable government jobs have gradually lost their shine with the chance of making a new product and reaping rich rewards within the reach of many.


In 2014, venture capitalists pumped a record 100 billion yuan into startups. The